Article search - find it now


Air France develops new strategy, Issue 6 Jul/Aug 1999

Watching Air France compete with British Airways and Lufthansa could be likened to watching the race between the Tortoise and the Hare. The industry had been complacent about the French flag carrier. But recent restructuring by its management has activated it to take full advantage of its huge potential and become Europe’s most dominant airline.

Ref number: 205